How to Get More Leads and Clients

In this podcast episode, the speaker highlights the crucial link between a business's value and its ability to generate leads. They advocate for a data-driven approach to identify market trends, create demand, and leverage innovative tools like scorecards and assessments. Using relatable examples, such as the ice cream van analogy and the ticket sales strategy from Glastonbury, the speaker illustrates how effectively managing perceived demand can help businesses maintain higher prices. The discussion also emphasizes the importance of AI and books in building relationships and generating leads, ultimately introducing ScoreApp as a powerful tool to enhance lead generation efforts.