Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
Challenges and advice for hiring in international markets
The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

(00:00) - - Intro
(05:26) - - The US Approach to Marketing
(08:14) - - Max’s Initial Agency Skepticism
(11:25) - - B2B Marketing Strategies for Dutch Tech Companies
(13:24) - - Challenges of Expanding SaaS in EU Markets
(17:40) - - How to Effectively Use Local Expertise
(23:03) - - Building Your First Customer Playbook
(26:47) - - Creating a Long-Term Strategy for New Markets
(29:27) - - Branding and International Expansion
(35:44) - - Challenges of Hierarchy in Large Organizations
(37:10) - - Multiple Layers of Approval and In-authentic Content

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#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)