This podcast episode delves into the evolving landscape of consumer behavior in 2023, highlighting demographic shifts, the rise of brand promiscuity, and changing priorities in sustainability, wellness trends, and the significance of social commerce. Sajal Kohli underscores that the middle class is shifting their spending habits towards experiences and affordability, while companies must embrace micro-targeting and premiumization to resonate with today's consumers. The discussion then transitions to the imperative of effective storytelling within organizations, as Joydeep Sengupta emphasizes the role of CEOs in fostering an inclusive narrative and demonstrating humility in leadership to enrich employee engagement and ownership of the company's mission.
