This podcast episode delves into the challenges and strategies of attracting new members to a membership community centered around emotional benefits like relationships, as Brock Briggs shares his struggles with effectively communicating this value. Josh Spector provides insights on transforming intangible emotional benefits into tangible outcomes through testimonials, reframing perspectives to highlight the monetary advantages of connections, and encouraging the use of storytelling to resonate with potential members. By focusing on building a connected ecosystem, facilitating referrals through value creation, and leveraging network effects, Brock learns how to enhance the community’s appeal and engagement.
