This podcast episode explores the rise of souvenir popcorn buckets in the movie theater industry. Movie theaters have expanded beyond traditional concessions and now offer merchandise like these novelty popcorn buckets, which are solid objects in the shape of something related to the movie. While merchandise sales represent a small portion of theaters' revenue, they play a significant role in attracting passionate movie fans and competing for customers. There is even a secondary market for these collectibles, with resellers profiting from purchasing and selling them at higher prices.
