Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast
00:01:00 - Telegram Tidbits: Join the Party
00:02:00 - Metrics Mania: Today’s Hot Topic
00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
00:05:30 - IT Apocalypse: The Largest Outage Ever
00:08:00 - Newsjacking 101: Marketing Goldmine
00:11:00 - Real-Time Relevance: Staying Ahead with News
00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
00:19:00 - Tactical Tactics: Turning Ideas into Action
00:25:31 - Memorable Moments: Creating Lasting Impressions
00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

First Thing: Microsoft outage takes out banks, airlines and businesses
Competitors and Alternatives to CrowdStrike Falcon
Google Alerts
Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Use the Microsoft Outage to Sell More of Your Stuff

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