This podcast episode delves into the evolving landscape of eCommerce and the crucial role of third-party logistics (3PLs), emphasizing the need for adaptability and expertise in navigating Amazon's complex requirements. Afolabi outlines the importance of selecting the right 3PL through due diligence, focusing on their capabilities in co-packing, inspection, and managing returns. Additionally, the discussion highlights the significance of multi-channel fulfillment, efficient operations, and embracing wholesale opportunities while addressing challenges such as buyer fraud and improper product returns. The episode ultimately underscores how strategically chosen 3PL partners can ensure a brand's success in the competitive eCommerce marketplace.
