This podcast episode delves into a myriad of self-improvement and entrepreneurial strategies, contrasting traditional approaches like New Year's resolutions with more unique and personalized methods such as the Year of Obsession, New Year's bingo cards, and the Tony Robbins 'flooding' technique. Discussions range from the joys of anticipation to the practicalities of starting a local trash service business with clever marketing and the aspirations of the brand, "Lone Star Trash." The dialogue also navigates through insights about air quality monitors, managing entrepreneurial communities on Facebook, and the joys of intimate events like Camp MFM. Woven into this rich tapestry are personal anecdotes, suggestions for creating moments of surprise and delight in business, and thoughtful reflections on the importance of turning ideas into realities.