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21 Jul 2024
1h 28m

另类消费史07｜耐克之踵：让你赢的东西也会让你输

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咸柠七

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本期播客节目深入探讨了耐克作为体育品牌的辉煌与危机，分析了其从市场领导者逐渐受到挑战的原因，讨论了大众媒体的影响、社会思潮的变化以及耐克在面对新兴品牌时的困境，最终展望了自由创作和多元化视角对未来品牌和广告行业的深远影响，强调了品牌必须紧跟时代步伐，以适应不断变化的市场环境。
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