Lauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level.

Top 3 Value Bombs

1. Everybody should have a book.

2. People become successful not because of luck, but because of strategy.

3. National media is a whole different ball game. You have to perfect your skill. You can't just decide that you want to be on national media and hire a publicist and then expect to be on it next month.

Text PRTips to 315-201-2304 for a free download on how to build a business using books, media, and speaking engagements!

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Using a Book and National Media Coverage to Become THE Leader in Your Industry with Lauren Cobello

Entrepreneurs on Fire