In this podcast episode, Liz Ann Sonders, the chief investment strategist at Charles Schwab, discusses the challenges faced by individual investors in incorporating macroeconomic insights into their investment strategies. She emphasizes the importance of having a plan driven by one's own goals and risk tolerance and working with a professional. The episode also explores the detrimental effects of information overload and shortened time horizons on long-term investment success. It highlights the concentration of market power in a small number of companies, leading to underperformance for the rest of the market. The episode concludes with discussions on the importance of factor-based analysis, the role of momentum in the stock market, the relationship between sentiment and valuations, and the current disinflationary period.