This podcast episode explores the success of Amazon Prime Day, with record-breaking sales and a focus on purchasing household staples. The shift in consumer behavior during Prime Day is discussed, with an emphasis on consumer packaged goods and price-conscious shopping. The impact of Prime Day on the retail landscape is examined, including the dominance of Amazon in revenue generation and the participation of other retailers. The revival of Limited Too by Kohl's is also explored, targeting millennials with nostalgia for early 2000s fashion. The episode concludes with a discussion of Pacsun's launch of the ARC activewear line and the challenges of competing in the saturated athleisure market.