This podcast episode explores the creation and impact of the Pantone color standard in various industries, including printing, fashion, and design. It discusses how the lack of a universal language for colors led to chaos in the printing industry and how Larry Herbert's vision led to the development of the Pantone standard. The episode also examines the success of Pantone through effective selling strategies and network effects, as well as the legal battles over copyright ownership. It highlights the significance of the Pantone standard in enabling quick and precise color communication in the fashion industry. The controversy surrounding Pantone's control over the standard and the question of whether there should be open and free color standards are also explored. The episode concludes with a discussion on how Pantone creates custom colors for big brands and side hustles.
