How can a family's century-old deli legacy be preserved while adapting to modern tastes and industry shifts?

In this episode, Brian Shapiro, CEO of Shapiro's Delicatessen, shares insights into sustaining his 120-year-old family business in Indianapolis. Brian discusses how Shapiro's has evolved its deli concept and product offerings over generations while proudly upholding traditions like hand-cutting every item.

Brian highlights Shapiro's commitment to using premium ingredients and crafting dishes from scratch, even when it means higher costs. He shares the restaurant's philosophy of customizing orders and prioritizing customer service to create an authentic deli experience that delights modern diners.

As the leader of a beloved legacy business, Brian opens up about challenges like the scarcity of authentic deli meats and the changing landscape for mom-and-pop restaurants. He provides a candid perspective on the future of delis and small eateries in the face of industry consolidation.

Brian also discusses how past crises, including a devastating fire and a tragic incident involving an employee, prepared Shapiro's to overcome adversity. He emphasizes investing in employees through competitive wages, flexible schedules, and fostering an environment where people don't want to leave.

Looking ahead, Brian shares Shapiro's growth plans, such as opening a new hotel and rooftop bar/restaurant concept developed in partnership with private equity firms. He provides his vision for the deli's role as downtown Indianapolis transforms into a booming tourism destination.

Resources and mentors that inspired Brian:

Wisdom from ancestors like great-uncle Max on prioritizing customers
Involvement in community leadership roles
Taking the initiative to solve civic issues like cleaning up a neglected overpass

Tune in for Brian's hard-won insights into preserving a multi-generational legacy business, attracting tourism, exceptional customer service, and exemplary employee retention strategies.

References:

Website - https://shapiros.com/

Linkedin - https://www.linkedin.com/in/brian-shapiro-0711aa11

Twitter - https://www.twitter.com/shapirosdeli

Instagram - https://www.instagram.com/shapirosdeli

Anthony Codispoti, AddBack Benefits Agency

https://www.addbackbenefitsagency.com/

Transcript | How Shapiro's Deli Maintains a 120-Year Legacy in Indianapolis

Youtube - Inspired Stories Podcast by AddBack BenefitsAgency

https://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA

How Shapiro's Deli Maintains a 120-Year Legacy in Indianapolis

The Inspired Stories Podcast