This podcast episode explores the importance of investing in 3D assets for a mainly 2D card game in order to build a parallel universe and expand into more games. The discussion emphasizes the concepts of composability and asset transfer between games, as well as the desire to create a repository of 3D assets that can be easily integrated into game engines. It also highlights the evolution of the company's approach from augmented reality (AR) to building a 3D library and their experiences with AR and mixed reality (MR) in game development. Transparency, community involvement, and the value of high-quality avatars are also discussed. The episode concludes with the company's future plans to scale the trading card game (TCG) and develop other titles, while also opening up opportunities for others to create games.