This podcast episode features Eric Bandholz of Beardbrand and Molson Hart discussing the challenges faced by their e-commerce businesses amid declining sales and increased competition. They explore factors contributing to their struggles, such as rising costs and consumer cutbacks, while emphasizing the need for innovation and adaptation to survive in a difficult market. Both entrepreneurs reflect on their commitment to their brands, the importance of separating ego from results, and the critical need for resilience and experimentation to revive their ventures, all while navigating the complexities of current economic conditions.