In this podcast, we hear from Ricky, the CFO of Catizen, a popular Telegram minigame that boasts over 25 million users. Catizen's remarkable success is driven by its effective user conversion strategies, tapping into Telegram's vast user base, and creating a diverse ecosystem that goes beyond just one game. Their approach includes a mini-app center, an SDK for seamless game development, and a unique game engine, all of which support sustainable growth and reduce the risks associated with relying on a single game. The team embraces competition, seeing it as a positive force for the entire TON ecosystem, and they are eager to expand with new games and features, including an upcoming airdrop. They also emphasize the role of AI in enhancing game development and community engagement, along with their dedication to social impact through cat-related initiatives.
