This podcast episode explores the transformative journey of Shizu Okusa, from leaving a corporate job to starting a successful juice business and launching her latest brand, Apothecary. Shizu emphasizes the importance of taking risks, discovering one's passion, and aligning business with personal values. The conversation delves into the challenges faced in entrepreneurship, the process of building Apothecary, the lessons learned in the first five years, and the importance of digital marketing and rebranding. It also discusses strategies for fundraising, supply chain management, and personal growth. Overall, this episode provides valuable insights for aspiring entrepreneurs and highlights the significance of community and accountability in the entrepreneurial journey.