I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to explore the growing trend of Faceless YouTube channels

What are faceless YouTube channels?
• No visible creator
• Voiceover narration
• Can be high-quality content or "absolute dog shit"
• Huge opportunity for creators who don't want to be on camera

Tools to get started
• ChatGPT/Claude for scripts
• Gummy Search for topic research
• DALL-E 2 for image generation
• Crayo for video creation
• Eleven Labs for AI voiceovers
• vidIQ/ViewStats for optimization

Choosing your niche is crucial
• Target specific lifestyles or communities
• Examples: anti-smartphone, keto diet, video game lore
• Focus on high-impact, underserved areas
• Build products/services for your audience later

Examples of successful faceless channels
• Lemmino (history & mysteries)
• Internet Historian
• The Infographics Show (14.3M subs!)
• Daily Dose of Internet

Why start a faceless YouTube channel?
•Build an audience without personal exposure
• Learn about AI tools and audience building
• Potential to quit your job if successful
• Create valuable, shareable content

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Links Mentioned:
Faceless Channel Notion Board: https://becomeviral.notion.site/6-Figure-Channel-List-c9c95a3a06ff4ec891093c3fb06f11ae

Episode Timestamps:

00:00 Intro
02:13 Faceless YouTube Channels Explained
14:50 Framework and Tools for Creating Faceless YouTube Channels
19:58 Choosing a Niche for Faceless YouTube Channels
25:50 Examples of Successful Faceless YouTube Channels
34:15 Benefits of Starting a Faceless YouTube Channel

We will use this strategy to make $1.3M+ in 2025

The Startup Ideas Podcast