In this episode of "Women in B2B Marketing," host Jane Serra welcomes Chelsea Castle, Head of Content and Brand at Close. They delve into Chelsea's career journey, from journalism to tech marketing, and her new role's challenges. Chelsea shares her strategies for the first 90 days in a new position, emphasizing rapport-building and impactful contributions. The discussion highlights current content marketing trends, the importance of authenticity, and the need for creativity. They also explore balancing strategic planning with quick wins and the significance of qualitative feedback.

Chelsea and Jane discuss:

Chelsea's transition from journalism to B2B marketing and content strategy at tech companies
Her experience in marketing to marketers and sales teams
Understanding your audience and getting creative with content
Chelsea's approach to the first 90 days in a new role and the importance of setting achievable goals
Building rapport within the team and cross-functionally in a new role
Balancing long-term planning and quick wins in a marketing role
The shift from SEO-based content strategies to new distribution channels in B2B marketing
Challenging oneself to think differently and avoid following trends for the sake of being different
Rethinking the approach to LinkedIn takeovers, making it more organic and impactful
Seeking inspiration from diverse industries and the role of intuition in marketing
Fostering creativity, including optional brainstorms and the concept of brain writing
Defining content that converts, focusing on building connections and trust before driving action
Significance of a diverse mix of content types and mediums to resonate with the audience
Unique advantages of written and video content, with an example of successful framework content
The value of qualitative feedback in measuring content success and the discussion on overrated content practices, emphasizing the need for authenticity and depth
Returning to work after becoming a mom and the challenges of adjusting to a new version oneself

Key Links:

Guest: Chelsea Castle - https://www.linkedin.com/in/chelseacastle/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close

Women in B2B Marketing