Despite laying off employees in 2022, Chili Piper achieved revenue growth, shifting to a cash-positive business model and repositioning itself. The company focuses on sequencing in product development, serving the SMB market, and maintaining employee motivation during the market downturn. Chili Piper's partnership ecosystem and strong SEO strategy drive new business.
Takeaways
• Moving to a cash-positive business model can help companies turn around their financial situation.
• Sequencing in product development is important to prioritize products that are ready for the market.
• Serving the SMB market can be a more efficient way to scale a business.
• Maintaining employee motivation during a market downturn is crucial for a company's success.
• Partnerships and SEO can be effective channels for driving new business.
