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Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.

Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.

In this episode, we dive deeper into the chain’s uniquely communal approach.

We also cover:

• Creating community
• Optimizing for member retention
• Scaling the business with intention

Subscribe to the podcast → insider.fitt.co/podcast
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The Athletic Club’s Website: https://www.the-athleticclubs.

246. Dane McCarthy, Founder of The Athletic Clubs

Fitt Insider