In episode 722, Rob Walling interviews James Mooring, co-founder of Astalty, a SaaS serving Australia's NDIS market. James reveals how they bootstrapped from zero to seven figures in just 18 months and then they explore the strategic decisions, clever pricing, and deep industry knowledge that propelled Astalty's remarkable growth, proving their success was far more than just a lucky break.

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Topics we cover:

2:44 – NDIS software for providers of disability care
4:23 – Astalty’s rapid growth
6:34 – Finding success with a strong co-founder pairing
8:39 – Deciding to tailor the Astalty MVP
12:25 – Building a free Chrome extension, smart or lucky?
17:18 – Launching a paid plan and nailing the pricing
21:57 – Explosive word of mouth growth
25:19 – Selling at in-person events and in Facebook groups
31:02 – A clever way of raising prices
35:00 – Learning from fast iteration

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Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months

Startups For the Rest of Us