This podcast episode explores the significance of baijiu, the national liquor of China, in the country's economy and culture. Baijiu has seen remarkable growth in recent years and is considered a bellwether for the state of the Chinese economy. Despite its historical and ceremonial role, baijiu has also been associated with corruption and overspending. The anti-corruption crackdown initiated by Xi Jinping has impacted the baijiu industry, but companies like Guizhou Maotai and Sichuan Laojiao have adapted by targeting premium customers and expanding internationally. However, the decline in baijiu stocks reflects the challenges facing China's economy, which will be addressed in the upcoming third plenum meeting in Beijing.
