This podcast episode features a compelling discussion with Codie, who shares her journey from the high-pressure finance world to establishing herself as an influential entrepreneur and content creator. Through the exploration of optionality, purpose, and her unique approach to business, Codie underscores the importance of experimentation, hard work, and building a brand by documenting life rather than merely creating content. Her insights into the landscape of entrepreneurship, particularly her advocacy for "gateway drug businesses," as well as her innovative strategies for navigating multiple social media platforms, provide listeners with practical guidance for achieving financial freedom and success in their endeavors.