In this session, we welcome back one of our favorite guest lecturers to the Unemployable stage: the ever-helpful and ever-knowledgeable Pamela Slim.

She is the author of three bestselling books: Escape From Cubicle Nation, Body of Work, and most recently The Widest Net, which I reference often because of the insight and guidance it provides into how to discover new audience members and customers both right in front of you AND outside of your usual field of view.

Pamela also teaches a number of recurring courses, including Discover Your Thumbprint Method and Tiny Marketing Actions.

And for those who want to take it all to the next level, Pam and her team offer a Certification Blueprint and even a Full Certification Build to support clients in building out a complete certification program with hands-on guidance.

This last topic is the focus of this session.

As you know, and as many of you have already done, authors, consultants, coaches, and professional services firms often build an amazing amount of frameworks, tools and workshops to help their audience members and customers solve problems.

And there is often so much more that you can do with these ideas and frameworks to scale your business beyond just what you can do in a workday.

If there is a willing market, these tools can be packaged in the form of licensed Intellectual Property (IP) that is often accompanied by train-the-trainer and certification programs. This can lead to smart, leveraged income that can set even a small business up for financial stability.

But there are so many questions to answer: When are you ready to offer a certification program? What does it involve? How do you design it? How do you price it? And more.

These questions and more are answered in this session.

Pamela Slim on How To Scale Your Business Through Licensing and Certification

Leading Expert Alliance