Amazon has been the number one marketplace for PL brands for years. There’s nothing wrong with prioritizing optimization on Amazon itself but it wouldn’t hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform.

Heather Farris, Pinterest expert and strategist is our guest on Today’s show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand through the platform.