In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat.

Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of going global is understanding the logistical aspects of shipping and fulfillment. He also emphasizes the importance of knowing the country well and what to look out for. He provides tips on how to navigate language barriers and cultural differences through your products.

Listen in as we delve into Amazon Global!

In This Episode:

[00:55] Introducing Michael Yanez

[01:22] What is Amazon Global?

[04:25] What to expect in selling globally?

[08:25] Are there product categories that works well?

[09:40] What to look out for?

[13:00] PanEU

[15:40] Setting up content in other countries.

[17:15] Dealing with native language.

[20:45] Newbie mistakes.

Guest Links and References:

#321-Going Global with Amazon: Unlocking New Markets for Success with Michael Yanez

Wizards of Ecom