In this episode, we have Anthony Cofrancesco is the Director of Business Development at Data Dive, the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers to help us in this discussion as he shares insights on how to develop a pro mindset for crafting the perfect product research approach.

Anthony begins by emphasizing the importance of curiosity and open-mindedness when conducting product research. He suggests that researchers should adopt a beginner’s mindset, constantly questioning assumptions and being willing to explore new avenues. He believes that this approach allows more comprehensive and innovative insights. He then went on discussing the step-by-step process you wouldn’t want to miss.