This podcast episode explores Liz Saunders' journey as the founder of Fluencer Fruit, a unique software used by Amazon influencers for product research and business scaling. Liz discusses her background in the Amazon space, the motivation behind developing her software, and the opportunities for growth and collaboration between sellers and influencers. The conversation also highlights the lucrative Amazon Influencer Program, the need for efficient tools in the influencer space, and the ways in which Fluencer Fruit addresses the challenges faced by influencers.