#375: Direct to Consumer - The Future of Healthcare

In this podcast episode, Dr. Gail Lebovic discusses her innovative shift to a direct-to-consumer model for her nasal hygiene product, Nasocleanse, sparked by unexpected consumer interest during the pandemic. She emphasizes the need for businesses to adapt their strategies and explores the untapped potential in preventative healthcare, especially in nasal hygiene. Dr. Lebovic also touches on how platforms like Amazon are changing the game for medical device distribution. Her insights are invaluable for aspiring MedTech entrepreneurs, highlighting the importance of building a strong team and staying attuned to market needs in a rapidly changing industry.