This podcast episode delves into the journey of Mike Cessario, the founder of Liquid Death, as he shares his experiences in scaling a brand and the unconventional marketing methods employed by the company. From the importance of having talented individuals in every position and the clash between creative individuals and corporate clients, to the challenges faced in entrepreneurship and the success of marketing campaigns like Save the Bros, Mike's story reveals the power of clever marketing, the need for risk-taking, and the impact of emotional reactions in building a successful brand.
