The owner of motor racing giant Formula One is racing to capture the American sports audience. Thanks, in part, to efforts like the Netflix series Drive to Survive, it has caught the attention of many new fans. But FT sports business reporter Samuel Agini examines whether this league’s push into the US will stick — and keep growing. Clips from Netflix, Formula 1, KVVU

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For further reading:

Formula One’s growing pains

Beauty mogul Charlotte Tilbury wants to give F1 a makeover

The Business of Formula One

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F1’s American test drive

Behind the Money