[Best of Quiet Light Podcast] How to Launch 26 Content Sites in 90 Days with Ewen Finser

This podcast episode features a conversation with Ewen Finser from Venture 4th Media, who shares insights on the buy versus build strategy for content sites. Ewen discusses the risks involved in buying and emphasizes his preference for building content sites. They also explore the concept of mid-sized media companies and the importance of filling the gap in the market. The speaker further discusses their experience with Google updates, the journey of building a profitable business, managing a large writing team, and the success of their calculated approach in site building. They also delve into extending the time horizon for investments, niche selection, e-commerce adoption, and the transformation of websites into content brands. The discussion extends to the potential merger between content development and selling on platforms like FBA, the diversification of traffic sources beyond Amazon, and the importance of domain authority in the tech space. Additionally, the conversation highlights the personal aspects of deciding between building and buying a business, emphasizing the need for personal commitment and hard work.