Marketing Strategies Proven to Drive Results

This podcast episode explores the journey of Jara Jeme, a beauty entrepreneur, and her brand Amicole. Jara's social media first approach to building a business prioritizes building a following before launching a product. She emphasizes the importance of creating a sense of community, fostering relationships with customers, and understanding customer behavior. Jara draws inspiration from her experiences in the beauty industry, including working with companies like L'Oreal, Glossier, and Sephora. She strives to create a makeup brand that offers a makeup uniform for consumers' everyday routines and aims to provide an exceptional customer experience. The episode also discusses the challenges of supply chain management, fundraising, and balancing work and family life as a founder and parent.