👉🏼 About the Guest:

Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

👉🏼 Description:

Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.

Timestamps:

00:00: Episode Highlight
1:43: Introduction to Erica Schneider
2:49: How did being an English teacher help with being a creator?
5:47: Different personas required as a writer vs an editor
9:49: How can writers become editors?
11:51: Does editing stifle creativity?
13:23: Where do writers stumble in editing?
15:06: Where do you stop editing?
16:07: How to write with authority
19:10: Social media writing vs brand writing
21:44: Best types of writing types for social media
24:10: Best types of writing types for long-form content
25:03: How to become a thought leader
28:21: Day-to-day as a Head of Content
31:05: How does data help as a writer?
32:57: Why did Erica start a Twitter following?
35:26: How to make it work on social
36:40: How to manage idea blasts as a writer
39:10: How to manage envy and competition
42:35: Balance between consuming and creating content
45:38: Day-to-day as a mom
48:15: Editing and writing habits
50:25: Becoming an authentic person online
52:56: Rapid Fire 5: From favorite creator to favorite book
1:00:00: Outro and closing thoughts

👉🏼 Resources:

Amanda Natividad: https://amandanat.com/
Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
Kaitlyn Arford: https://kaitlynarford.com/
Kasey Jones: https://twitter.com/ABetterJones

👉🏼 Where to find Erica Schneider:

Twitter: https://twitter.com/ericasmyname
Linkedin: https://www.linkedin.com/in/erica-schneider66/
Website: https://www.ericaschneider.me/
Power Your Platform: https://poweryourplatform.carrd.co/

👉🏼 Where to find Sharath:

Twitter: https://twitter.com/5harath
YouTube: https://www.youtube.com/@5harath
Website: https://5harath.com/
Newsletter: https://5harath.substack.com/

Erica Schneider - Why editing your content is as important as creating!

The Undefeated Underdogs