This podcast episode explores the journey of Ouidad Wise, the co-founder of Ouidad Salons and Hair Care Products, as she overcomes the challenges of being an outsider in a foreign country, embraces her passion for curly hair, and builds a successful business. Ouidad's determination and resilience shine through as she navigates language barriers, bullying, and skepticism to create a salon that caters to individuals with curly hair. She and her partner face financial constraints and skepticism from banks but find resourceful ways to make their dream a reality. Ouidad's expertise and dedication to customer service propel the salon's success, and she later launches an education program to train hairdressers on how to work with curly hair. Despite facing personal challenges, including a battle with breast cancer, Ouidad remains determined and resilient, finding success in both her business and personal life.