This podcast episode explores the significance of Prime Day as the largest single sales day in Amazon history and its impact on consumer behavior. It discusses the lead-in period and the lead-out period of Prime Day, as well as the considerations and strategies for brands participating in Prime Day. The importance of bid management, budget optimization, and strategic campaign creation during Prime Day are also highlighted. The speaker emphasizes the need to focus on maximizing visibility, maintaining profitability, and improving organic rank. Various strategies and tactics are shared to optimize performance, ad positioning, and ad performance on Prime Day. Overall, the episode provides valuable insights and strategies for sellers preparing for Prime Day.
