This podcast episode features Nat Eliason discussing the launch of his book "Crypto Confidential" and delves into various aspects of book marketing, including the challenges and strategies he employed, such as leveraging word-of-mouth, utilizing a more organic promotion approach, and the importance of patience and persistence in achieving authorship success. Nat provides an insightful perspective on creating a compelling narrative that resonates deeply with readers, while also emphasizing the significance of authenticity throughout the writing and marketing process.