Turning a Fast Growing & Unprofitable Company into a High Margin Cash Machine

This podcast episode features a guest who shares their experience testifying in front of the Senate about the sales tax cluster mess in the United States. They also discuss their interest in spending time in different locations, particularly Montana. The conversation delves into the speaker's entrepreneurial journey, starting VIM & VIGR, a business focused on selling compression socks. They discuss the challenges and strategic decisions that led to the business's transformation, including a shift to target the medical market and prioritize eCommerce. The speaker emphasizes the importance of focusing on the main thing, solving root problems, and understanding the needs of customers. They also discuss the challenges of justifying ROI for SEO and the significance of PR in driving organic traffic. The episode concludes with a conversation about the challenges of state sales tax and the introduction of a new platform called Shopped Up, designed to help service businesses generate additional revenue through product recommendations.