SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This podcast episode highlights the significance of product knowledge and conducting demos in the hiring process for sales roles. It emphasizes the challenges of hiring salespeople and the importance of transparency. The episode also discusses the need for hiring the right marketers for early-stage startups and the importance of assessing their abilities beyond job titles. It emphasizes the involvement of CEOs in customer interactions and the impact of cutting marketing budgets. The episode also explores the significance of trusting VP and marketing teams, making a generational shift in technology, and focusing on long-term growth strategies. It discusses the confusion and challenges faced by non-founders in the business landscape and the need to avoid instant ROI and prioritize sustainable growth. The episode also highlights the operational tragedy of raising prices without providing value in the SaaS industry and the consequences of merging customer success with sales.
