This podcast episode features Max Hoffman, the co-founder and CEO of BidX, an AI-powered automation software for Amazon advertisements. Max shares his journey as an Amazon seller and the challenges of managing ads manually, which led to the development of BidX. The conversation explores BidX's comprehensive solutions for advertisers, including sponsored products, brands, display ads, and the use of Amazon DSP. The speakers discuss the benefits of using Amazon DSP to maximize ad performance on Prime Day, as well as the importance of preparing for the event in advance. The episode also highlights BidX's focus on automation and simplification for effective keyword management, the significance of bestseller rank and organic rank per keyword, and the importance of integration partners in advertising. Lastly, the podcast explores the future of Amazon advertising, with a shift towards video ads, goal-based optimization, and AI integration.
