In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.

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Topics we cover:

3:34 – Prioritizing marketing growth and work-life balance outside of work
7:07 – Buying back your time and optimizing for convenience
10:08 – Identifying the right things to work on with coaches and masterminds
19:42 – Making fewer, bigger decisions as a founder
22:01 – Making intentional family-focused time
30:03 – How Craig started his coaching
36:11 – Podcasting with co-hosts vs. podcasting solo

Links from the Show:

MicroConf Connect
TinySeed
Craig Hewitt (@TheCraigHewitt) | X
Castos
Rogue Startups
Craig’s Founder Insights Newsletter
718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
Episode 644 | Buying Back Your Time with Dan Martell
Buy Back Your Time by Dan Martell
Zirtual
Buying The Future by Craig Hewitt
The MicroConf YouTube Channel

Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

Startups For the Rest of Us