CJ welcomes the president of the Boston Celtics, Rich Gotham. Rich discusses his journey in the NBA and provides insight into the business side of one of the world's most recognizable sports brands. He highlights the emphasis placed on embracing digital technology, retaining fans, creating effective partnerships, and the importance of community involvement for the team. Rich also talks about the increasing role of data in managing team operations and addresses the famous Paul Pierce incident from the 2008 NBA Finals. Supercharge financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year.
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TIMESTAMPS:
(00:00) Intro
(00:44) The Evolution of the Boston Celtics' Business Model
(00:49) The Impact of Digital Technology on the Celtics' Business
(02:33) The Challenges of a Finite Business Model
(08:41) The Impact of Team Performance on Revenue
(10:54) The Role of Sponsorship in the Celtics' Business
(13:47) Sponsor: Maxio | Tropic
(16:09) Playoffs and Revenue Generation
(23:28) The Role of Data in the Celtics' Business
(26:30) Enhancing the Fan Experience
(28:01) The Importance of Retention Rate
(28:11) Renewal Planning and Timing
(29:24) Sponsor: Thoropass
(30:40) Estimating the Lifetime Value of a Fan
(30:55) The Importance of Community Engagement
(32:13) The Impact of High Renewal and Retention Rate
(32:31) Revenue Generation from Different SKUs
(33:08) The Importance of Branding and Merchandising
(34:05) Learning from Other Sports Organizations
(36:26) The Unique Culture of Sports Industry
(36:54) The Competition for Fans' Time
(38:21) Long Ass Lightning Round: Career Advice and Insights

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E30: The Business of Basketball: Rich Gotham, President of the Boston Celtics

Run the Numbers