In this episode, CJ interviews Rob Goldenberg, the CFO of 6sense, a B2B predictive intelligence engine that uses AI, machine learning, and big data to help sales and marketing teams find the best accounts to target. Rob has experience in both high and low macro environments and talks about the tools and strategies he uses to handle these situations. He emphasizes the need for alignment in a company and in finance and accounting teams and shares his framework for achieving this. Rob also highlights the dual role of finance teams as internal and external service providers and their function as an external concierge service. They discuss the potential pitfalls of tool consolidation, how to ask for funding for important initiatives or tools, managing spend in tough times, advice for taking advice, his decision-making framework, and the genius of Charlie Munger, including why sometimes the best thing to do is to do nothing.

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@cjgustafson222 (CJ)

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TIMESTAMPS:(00:00) Preview and Intro

(02:06) Sponsor - Netsuite | Maxio

(04:38) Disdain for Google Sheets

(06:11) Driving Alignment in Finance and Accounting

(09:09) Finance and Accounting as an External Concierge Service

(12:12) Why Tool Consolidation is Overrated

(18:29) Sponsor - Leapfin | Mercury

(20:27) Advice for Asking for Funding

(24:37) Managing Spend During Tough Times

(30:30) Wisdom From Charlie Munger on Doing Nothing

(33:05) Advice on Taking Advice

(35:35) Frameworks for Making Difficult Decisions

(40:36) A Decision Based on a Gut Feel Not Data

(43:31) Long-ass Lightning Round: Learnings From a Big Mistake and Other Advice

(46:38) Most Recent Software Tool

(47:37) Craziest Expense Story and the Fraud Triangle

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“Do Nothing” and Other Financial Wisdom From 6sense CFO Rob Goldenberg

Run the Numbers