Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

(00:00) - - Intro
(06:51) - Getting Started Publishing on LinkedIn
(10:14) - - Niching Down on LinkedIn to Grow Faster
(12:00) - - Getting Laid Off and Going All In On Consulting
(15:32) - - The Power of Networking Calls
(18:15) - - Attracting More Targeted Clients by Niching Down
(21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(28:56) - - Optimizing Landing Pages and Creative for Search Ads
(30:04) - - Utilizing Paid Traffic for B2B
(34:53) - - Measuring Success Beyond Just Conversions
(38:12) - - Making Landing Pages Customer Centric
(40:00) - - Why Founders Need to Be On Social Media
(42:31) - - Navigating Long Sales Cycles and Marketing Impact
(46:51) - - Attribution Should Align With How Buyers Buy
(48:59) - - Digital Ads and Landing Page Success

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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)