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30 Jun 2024
15m
从「阿迪弃子」到「一衣难求」,始祖鸟如何被安踏一路捧红?
声动早咖啡
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本期播客节目涵盖了多个主题,包括 TomToc 与早咖啡合作推出的联名包包、始祖鸟在中国市场的增长和耐克销售疲软的原因。此外,还报道了 OpenAI 与时代杂志的内容授权协议以及安踏收购亚玛芬集团和对始祖鸟的改革和投入。通过这些内容,我们可以看到安踏在始祖鸟品牌上取得了显著的业绩增长,但在海外市场仍面临挑战。
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