#304 - Proven Marketing Tactics for Selling More on Amazon with Dr. Travis Zigler

This podcast episode features Dr. Travis Zigler, who shares his expertise in driving sales to Amazon and building a successful e-commerce business. The conversation highlights the value of attending conferences like the Billion Dollar Seller Summit, networking with others, and learning from successful sellers. Dr. Zigler also discusses his transition from selling sunglasses to focusing on the dry eye industry and the importance of understanding regulations in marketing products. The episode emphasizes the significance of problem-based keywords in marketing Amazon products and leveraging external traffic to boost organic ranking and sales. Furthermore, the episode explores the mindset shift that occurs when a business is sold and the importance of immersive travel experiences. The podcast concludes with insights on brand building, lead generation, and the benefits of giving back.