#313 - Start With PPC On Amazon, Then Do This Next To Further Boost Sales

This podcast episode explores how Ampd, a company specializing in Google Ads, helps Amazon sellers market their products effectively. By leveraging their Google Ads technology and partnering with Amazon's attribution system, Ampd enables sellers to track conversions and optimize their advertising strategies. The episode emphasizes the importance of strategy in running successful Google campaigns for Amazon and highlights the significance of conducting keyword research to understand how people search for products on Google. It also discusses effective strategies for testing and scaling on Google and the impact of redirects, ad quality score, and external traffic on Google rankings and seller fees. The episode concludes by discussing the importance of optimizing conversions on Amazon by utilizing the Amazon storefront pages and understanding the entire marketing funnel on Amazon for brands.