This podcast episode explores the incredible journey of a business that went from $20 million to over $220 million in just three years by selling products on Amazon. The speaker discusses the decision to list products on Amazon, the challenges and opportunities of selling specific brands, the complexities of winning the buy box, the concept of the shared buy box, strategies for winning the buy box, the significance of consumer behavior and private label sales, the benefits of joining an incubator program, the importance of brand protection, the value of establishing brand relationships, the importance of having multiple sales channels, and the benefits of attending conferences and networking. Overall, this episode provides valuable insights into the journey of selling products on Amazon and highlights the key factors for success in the e-commerce realm.